Things have been looking bright for customers of Office Depot since last year, when the business messaging startup, Quiq, helped the company to add text messaging to their communication mix. According to Mike Myer, Quiq’s founder and CEO, Office Depot customers no longer have to call or fill out an online inquiry form to find out, say, what a particular location has in stock or the status of an existing order. Today, that customer can send a text and have it answered by a helpful Office Depot employee almost immediately. (The first text reply generally gets to the customer within a minute, and the entire back-and-forth is usually completed in less than ten).
Skiers in Jackson Hole are in luck as well, says Myer, who spoke to me from Quiq’s offices, located in the improbably booming tech hub of Bozeman, MT. Wondering about snow conditions or tram hours? All that’s needed is to text the resort for an immediate and up-to-the-minute response. For the Jackson Hole Mountain Resort Company, whose entire customer base is a certifiably mobile-only whenever they’re on or headed toward the slopes, this makes a lot more sense, Myer tells me, than a desktop- and email-based support approach.